A report on Wall Street Journal confirms that Google is planning to launch Nexus Tablet that will be available for a subsidized price directly to consumers via their online store. By offering co-branded tablet to consumers Google wants to claim a share of market from Apple and Amazon.
There are no details available for the project, when the tablet is going to launch or when the online store will be announced. The Nexus Tablet is believed to be in works for past some time and is partnered by AsusTek Computer Inc., for its manufacturing. The tablet is expected to launch later this year. We don’t know whether the tablet will run the latest version, Ice Cream Sandwich or Jelly Bean, the upcoming version of Android mobile operating system.
Earlier Google tried to sell Nexus One, co-branded with HTC, direct to consumers but it didn’t turned up to be a success. This time Google has come up with the same project but instead of phones, the tablets are in picture. This might become a success taking into account the fact that most of the tablets are used primarily on WiFi connections. So there won’t be any wireless carrier in picture.
According to the reports, Google is considering to offer future tablets on subsidized rates to increase the prospects of the store and also to compete with Amazon’s Android tablet, Kindle Fire, priced at $199. To compete with Kindle Fire, Nexus Tablet will need to carry a price-tag around $200. The store is also expected to sell Android devices from other manufacturers.
High-quality and great user experience is what Nexus Tablet requires to be a success. Subsidized price can only increase sales but cannot win hearts. Would you buy a tablet from Google only because it’s subsidized?